The primary way of delivering this degree is on campus within specialist studios, equipped with excellent industry standard resources, both digital and traditional. Students receive 12 hours of teaching per week, within a thirty-week academic year. Additional one-to-one tutorial meetings with tutors provides further support and allows a perfect opportunity for students to review and reflect.
Students are provided with online platforms (recorded Microsoft Teams sessions), student forums, one-to-one and group tutorials, and email feedback. All module project handbooks and learning support materials are made available to access online.
For each level /year of the course students need to complete a total of 120 credits, which is made up of a number of individual modules, and equates to 1200 hours of learning (360 hours are taught hours by tutors, with independent study being 740 hours). At undergraduate level, an increasing emphasis is placed on independent study when progressing through the programme. Independent study can take place at home, and/or students can also access their specialist studios and the Learning Resource Centre (LRC) Monday to Friday.
Teaching Methods
Teaching consists of lectures (L), seminars (S), workshops (W), and tutorials (T) – core modes of teaching which inherently facilitate learning. These modes are used interchangeably and are often combined to suit a particular activity.
Programme Modules
Our programme modules are designed to build and extend students creative skillsets and knowledge of illustration and concept art for the creative industry fields that include film, television, animation, video games, children’s picture books, publishing, editorial, design and advertising. Personal art style and voice will evolve as students’ progress through each level of the course.
In terms of module structure, scaffolded learning is applied, as this helps level 4/year 1 to level 5/year 2 students to acquire, develop and build their technical and creative skills, extend specialist knowledge, learn from feedback and critique, and self-directed learning skills. Level 6/year 3 students apply their accumulated knowledge and skills to more independent and autonomous study modules. This encourages the development of their self-directed learning skills and prepares them for real-world demands of the creative industries when they graduate.
The tutor team provide detailed instruction and guidance for completing each module and stage of a project, including the ways in which the modules link through each level – using increasing knowledge and skills that will be applied to specific illustration, concept art and design techniques, traditional and software tools, academic engagement and best practices. Experimentation also plays an important and intrinsic role within the creative design process at all levels.
This course includes the following core, compulsory modules that all students complete:
Level 4 | Year 1
Drawing Fundamentals – 20 credits
Digital Illustration Fundamentals – 20 credits
History of Art & Design – 20 credits
Drawing & Concept Art – 20 credits
Digital Illustration & Design – 20 credits
History of Illustration: Theory & Practice – 20 credits
Level 5 | Year 2
Industry Practice Report – 20 credits
Industry Practice Project – 20 credits
Self-Promotion & Industry Contacts – 20 credits
Commercial Project – 20 credits
Specialist Industry Project – 40 credits
Level 6 | Year 3
Independent Research Project – 40 credits
Major Project Visual Development – 20 credits
Major Project Realisation – 40 credits
Portfolio Development & Promotion – 20 credits
Feedback
During each module and level of the degree ongoing formative feedback and suggestions are provided on student work and their personal performance. In addition, summative assessment provides grading, plus written feedback and feedforward at the end of each project. Tutor and peer recommendations at group presentation stages are constructive and identify where improvements can be made.
Community
The course continues to build and maintain a vibrant student community. Group sessions and forums play an integral and invaluable role in ensuring students feel fully supported in their studies. Students will make regular and ongoing use of online platforms to share their work and record their on-going learning journey with tutors and peers.
Occasional changes to modules and course content may take place. Students will be notified when applicable.
The illustration and concept art industries have always traditionally drawn on principles of studio and project-based learning, critiques and feedback. To that end, the assessment approach for the programme aims to engage students in authentic learning environments, with increasingly complex creative problems to solve as they progress through levels 4, 5 and 6.
Assessment Methods
The course uses a variety of assessment methods to assess creative, academic, and professional skills. These include:
- Creative Journals (sketchbooks with combined research and drawing)
- Project Design Books (project development & reflective evaluations)
- Traditional Portfolio of Work
- Digital Portfolios of Work
- Self-Promotional Materials (e.g. branding, website design, social media utilisation)
- Presentations (oral and visual)
- Research Books, Reports and Independent Research Projects
- End of Year Shows
- Graduate Exhibition
Assessments and ongoing feedback are provided via tutorials, one-to-one/group discussions, presentations, peer reviews, and critiques to ensure students fully understand how to improve their work and achieve high grades.
80 UCAS Tariff Points – Level 3 qualifications, these may include: A Levels (AC or CDD) or BTEC National Diploma (DM), or a BTEC National Extended Diploma (MMP) or a Foundation Diploma, in a relevant subject area · Access to HE Diploma in an art related programme with at least 45 credits at Level 3 · Recognition of Prior Certificated Learning (RPCL) · Recognition of Prior Experience (RPEL).
We welcome applications from people of any age who might not meet the standard entry criteria, but we would expect to see evidence of continuing academic and/or professional development and a capacity to pursue the course successfully.
As part of the application process, a traditional or digital portfolio of art and design-related work, plus a sample of formal writing must be presented that evidence creative ability, and suitability for the course.
- Portfolio Review: A strong portfolio of work that showcases applicants’ skills and abilities is a must-have for any potential illustrator and concept artist. The portfolio should include examples of their best work, including observed studies, illustrations, and other creative projects. There can be a mixture of both traditional and/or digital artwork.
- To also include an example of written work that demonstrates applicants’ ability to research and write at an appropriate level.
- Include any industry-related experience or student placement.
Prospective illustration and concept art applicants can also evidence relevant industry experience in several ways, including:
- Internships: Internships provide an opportunity to work with experienced professionals in the industry, learn new skills, and gain valuable experience. Prospective illustration and concept art applicants can apply for internships at video game, animation and design studios, advertising agencies, in publishing and other organizations.
- Freelance Work: Freelance work can also be a valuable way to gain relevant industry experience. Prospective illustration and concept art applicants can seek out freelance opportunities on job boards or by networking with other designers.
- Volunteer work: Volunteering for local non-profit organizations or community groups can also be a great way to gain relevant industry experience. Prospective illustration and concept art applicants can offer their services to design posters, leaflets, illustrations or stand-alone character designs for these organizations, which can then be included in their portfolio.
- Certifications: Obtaining industry-specific certifications such as Adobe Certified Associate or membership of the Association of Illustrators (AOI) can also help demonstrate a prospective illustration and concept art applicant’s knowledge and expertise in the field.
We are committed to creating educational opportunities for people from a variety of backgrounds and situations, and we are here to help.
If you have any questions about our portfolio requirements or the interview process, please feel free to contact the Programme Leader at carey.sizer-coy@don.ac.uk
There is no single ‘right’ path to success in the illustration, concept art and design industries. The key is for students and graduates to stay passionate, continue learning and growing, and be open to new opportunities and experiences.
Progression routes may include the following:
- Internships: Many animation, film, television, video game, publishing and design companies offer internships to recent graduates, as well as current students. This can be an invaluable way to gain practical experience and build up a portfolio while making important industry connections.
- Entry-level positions: Entry-level positions, such as junior 2D character/environment concept artist, junior 2D/3D visualizer or junior 2D storyboard artist, are often available to recent graduates. These roles typically involve working under the guidance of more senior artists/designers or art directors developing diverse skills and learning the ins and outs of the industry.
- Freelancing: Some illustrators and concept artists choose to start their careers as freelancers, taking on creative projects for clients while building up their portfolio and network. This can be a good option for those who want more flexibility and control over their work. This may also lead to setting up their own professional practice/studio or in association with other specialists in later years.
- Specialising in a specific area of illustration and concept art: Some choose to specialise in a specific area of illustration and concept art, such as publishing, editorial, advertising, film, video games or animation. This can lead to more focused career opportunities and higher pay, although career opportunities and progression, including higher salaries are there for all entry level graduates, based upon their level of knowledge, skills, experience, and personal ambition.
- Apprenticeships – Level 7: Some students may wish to continue their learning journey, whilst also being employed in their aligned industry. Currently there is a shortage for 2D Storyboard Artists in the U.K., and as such an H.E. apprenticeship has been established and is currently supported by several professional U.K. screen-based companies.
Continuing postgraduate and/or short-course education:
Many illustrators and concept artists choose to continue their education after graduation, pursuing a postgraduate qualification in a related illustration and concept art subject, or undertaking specialist courses to advance their knowledge of illustration and concept art techniques and practice.
Graduates who have ambition for career progression within their desired fields may also seek and undertake courses in management, leadership, and entrepreneurialism. Collectively these help graduates to stay current with industry trends/needs, gain a competitive ‘edge’ in the job market, and achieve desired career aspirations.
Our degree is tailored to match the needs of today’s dynamic and digitally driven world, with the emphasis on cultivating graduates that are talented and multi-skilled illustrators and concept artists, possessing the skills and professional abilities to work within the Creative Industries.
Career pathways include but are not limited to: Junior & Senior Character/Environment Concept Artist, Children’s Book Illustrator, Editorial/Publishing/Advertising Illustrator, Storyboard Artist and Art Director.
If you wish to continue studying beyond this course you will have the academic, professional, and creative skillset to do so, whether it be studying for a Master’s Degree in your specialist subject area or studying for a Post-Graduate Teaching Qualification.
The key to success is for you to stay passionate, continue learning and growing, and be open to new opportunities and experiences.