This course includes the following core modules that all students complete:
GD401: Visualisation (20 credits)
GD402: Historical and Contextual Studies 1 (20 credits)
GD403: Design Processes and Theory (20 credits)
GD404: Computer Applications for Design (20 credits)
GD405: Studio Practice (20 credits)
GD406: Fundamental Typography (20 credits)
GD501: Historical and Contextual Studies 2 (20 credits)
GD502: Studio and Professional Practice (20 credits)
GD503: Advertising (20 credits)
GD504: Brand Identity and Design (20 credits)
GD505: Editorial Design (20 credits)
GD506: Advanced Typography (20 credits)
GD601: Dissertation (40 credits)
GD602: Final Major Pre Production (20 credits)
GD603: Live Commercial Briefs (40 credits)
GD604: Final Major Project Production (20 credits)
- Fundamental and advanced typography and editorial design
- Theory-based and digital skills
- Branding, visual identity, advertising, and promotional design
- UX/UI/app construction and design
- Portfolio building and self-promotion
Level 4: Fundamentals level
Broaden your design knowledge and work with a range of techniques and processes for experimental projects that are open to individual interpretation.
Level 5: Commercial level
Use the skills from level 4 to produce project work with a strategic, commercial focus.
Level 6: Professional level
Demonstrate your ability to articulate your advanced design knowledge and skills through the production of engaging commercial/competition briefs and final major project work.
Classroom sessions, online platforms (Microsoft Teams), student forums, one-to-one and group tutorials, and email feedback. All project handbooks and learning support materials, and are made available to access online.
As you progress through your studies, ongoing feedback and suggestions are provided on work and personal performance. Tutor and peer recommendations are constructive and identify where improvements can be made.
The course continues to build and maintain a vibrant student community. A combination of classroom sessions and forums play an integral and invaluable role in ensuring that all students feel fully supported in their studies. You will also make regular and ongoing use of online platforms to share your work and record your on-going learning journey.
Occasional changes to modules and course content may take place. Students will be notified when applicable.
Teaching and Assessment Methods
The primary way of delivering this course is on campus and teaching includes a combination of lectures, small group seminars, workshops, presentations, guest lectures, and one to one discussions with your tutor.
- Digital project research, development and outcomes’ journals
- Digital design portfolio
- Reports and essays
- End of Year Show
Students will receive between 9 hours and 12 hours of teaching time per week throughout this course, depending on the year level and modules being taken. Additional one-to-one meetings with tutors will provide further support. On campus students will also have the opportunity to collaborate and share work with their distance-learning graphic design peers
Entry requirements would usually be one of the following:
- 80 UCAS Tariff Points – from at least 2 GCE A Levels or BTEC National qualifications or a Foundation Diploma
- Access to HE Diploma in an art related programme with at least 45 credits at Level 3
Recognition of Prior Learning (RPL)
We welcome applications from people of any age who might not meet the standard entry criteria, but we would expect to see evidence of continuing academic and/or professional development and a capacity to pursue the course successfully. As part of the application process, you must submit a digital portfolio of art and design-related work to demonstrate your ability and suitability for the course.
1. We accept both physical and digital PDF portfolios, and portfolio websites. However, we are seeing fewer students present their work in physical portfolios, as digital versions can be more easily updated, and with the integration of more contemporary technology they can also include examples of website design, motion graphics, animation, and video work.
2. Once we have received your application, we will ask to see evidence of art and design work (ideally submitted as an A3 landscape PDF portfolio). This allows us to review and discuss your work before a formal interview. We will have your work on a screen, but if you wish, you can also show a physical portfolio to discuss your work further.
3. When considering which projects to show at your interview, we recommend selecting between 5-10 well-presented creative projects, and evidence of 2-3 essays/reports (to assess your written communication skills).
4. Include your strongest project at the start of your portfolio, with another in the middle, and one at the end.
5. Your creative projects should provide evidence of your methodical ongoing process – from research to the development of ideas and concepts, and realisation of completed outcomes. We are looking for inventiveness and depth of thought.
6. We will need to see evidence of initial sketches and digital development. This should be supported by ongoing evaluative notes that explain your decision-making process.
7. We will assess how your work has applied colour, type and layout, illustration, and/or photography.
8. Ensure that each project is clearly labelled with a heading and include a short description (around 100 words) that explains project requirements, as well as an overview of your resulting creative strategy.
9. We want to gain a good idea of your computer software skills, although this is covered as part of the first year, to ensure all students have the necessary skills to complete their work.
If you have any questions about our portfolio requirements or the interview process, please feel free to contact the course team // email@example.com or firstname.lastname@example.org
This course is relevant to people already working in or looking to develop a career within the graphic design, advertising, and associated creative industries.
This course provides a range of skills relevant across a variety of different professions. People who have completed this course have gone on to work in areas including:
- UX/UI designer
- Website designer
- Advertising copywriter / art director
- Exhibition designer
- Editorial designer
- Account handler
If you wish to continue studying beyond this course, it will provide you with a strong academic basis to do so. Course progression routes could include postgraduate Masters level study in a design-related subject.